We believe behavioral science and HCD can improve people's lives
Check out our recent projects
WFP Adventure in the Kingdom of Food: Nurturing Healthy Eating Habits in Cambodia’s Primary School Students
Recent studies have shown worrying trends in the dietary habits of Cambodian primary school children, including high consumption of unhealthy snacks, and low intake of nutrient-rich foods...
Marketing Strategy & Toolkit for Piped Water Delivery to Low-Income Rural Ugandans
As the regional governmental authority for water and sanitation, the Mid-Western Umbrella (MWU) has recently made great strides in extending piped water into more rural communities around Fort Portal, Uganda.
Supporting global diagnostic advocacy with UNICEF
81% of people in LMICs have little to no access to diagnostics, other than HIV and malaria. (Lancet, 2021)
Learning and iterating for better hand hygiene
Cambodian healthcare facilities participating in the CHAMP project show early promising results in hand hygiene protocol but there is still room for improvement...
Equipping our partners to design for impact through human-centered design
When an organization like GRET, who has worked in the country for over 32 years in a variety of sectors, comes to you and asks for help to create more measurable impact through human-centered design, you jump at the opportunity.
Tweaking daily rituals to be safer during COVID-19
When the COVID-19 pandemic hit Cambodia in early 2020, as part of the USAID-funded Promoting Healthy Behaviors Project (PHB), 17 Triggers was asked to develop a campaign to specifically reach elderly people...
WFP Adventure in the Kingdom of Food: Nurturing Healthy Eating Habits in Cambodia’s Primary School Students
Asia
Food & sustainable agriculture
Recent studies have shown worrying trends in the dietary habits of Cambodian primary school children, including high consumption of unhealthy snacks, and low intake of nutrient-rich foods...
Marketing Strategy & Toolkit for Piped Water Delivery to Low-Income Rural Ugandans
Africa
Health & wellbeing
As the regional governmental authority for water and sanitation, the Mid-Western Umbrella (MWU) has recently made great strides in extending piped water into more rural communities around Fort Portal, Uganda.
Equipping our partners to design for impact through human-centered design
Asia
Environment & climate change
When an organization like GRET, who has worked in the country for over 32 years in a variety of sectors, comes to you and asks for help to create more measurable impact through human-centered design, you jump at the opportunity.
Product design to help small businesses manage risk
Africa
Economic & financial inclusion
In Zambia, only 1% of micro, small, and medium enterprise (MSME) owners have insurance. With irregular and inconsistent incomes and a high number of dependents, these business owners can easily fall back into poverty...
Changing vendors’ default to reduce plastic bag use
Asia
Environment & climate change
In 2015, the average Cambodian used more than 2000 plastic bags per year; approximately 40 bags per week. That’s around five times the average bag usage in Europe and the highest plastic bag use per capita in the world...
Ensuring finances don’t dry out: drought insurance for farmers
Africa
Economic & financial inclusion
With the onset of climate change, farmers in Malawi are increasingly vulnerable to late and erratic rains. Insufficient risk mitigation strategies can lead farmers into a downward spiral of worsening situations over time...
What our clients have to say
“I was particularly impressed with 17 Triggers’ human-centered service research and design. The 17 Triggers team worked very well with UNCDF, and our private sector partners in our ecosystem – a FinTech, a microfinance company and a mobile network operator. 17 Triggers consistently incorporated the voices and stories of customers, frontline mobile money staff, and other value chain players into their innovative designs and recommendations.”
Nandini S HarihareswaraDigital Finance Regional Technical Specialist, United National Capital Development Fund
“Throughout the process, the 17 triggers team have been exemplary in building and maintaining relations with UNICEF staff and partners, organising logistics, updating all stakeholders on progress and adapting to new findings and requirements. They demonstrated solid knowledge of behaviour change, participatory approaches and human centred design.”
Alessia RadiceCommunication for Development (C4D) Specialist, Social Norms C4D Section | Programme Division
“17 Triggers’ approaches and processes have been innovative, insightful, and fun. I am particularly proud of the Super Mom campaign. The campaign had strong influence, positive results, and gave us a good product for visibility. The process of designing, creating, and the end product have added learnings to SNV and I still refer to them regularly.
And remember - feed your children two fists of vegetables every day!”
Marieke van SchieProject Manager - Agriculture, SNV Cambodia
“We were very pleased with the skill and efficiency with which 17 Triggers delivered a design sprint for us for a plastic recycling project in Cote d’Ivoire. 17 Triggers managed to quickly grasp the project background, bring all stakeholders together to align on a “vision of perfect” and quickly start delivering value. Their facilitation was simple and engaging, particularly as our project team was new to design thinking.
Finally, 17 Triggers kept the project at the centre and delivered what’s best for the project team rather than anything else. These values and the quality of work makes us want to continue to work with 17 Triggers.”
Rinchin GaekwadMonitoring and Evaluation Manager, GSMA Mobile for Development
“As our design partner, 17 Triggers is an invaluable member of the Promoting Healthy Behaviors (PHB) Activity, bringing energy and creativity to our social and behavior change (SBC) design process. Through a rigorous human-centered design approach, the 17 Triggers team ensures that SBC tools and activities are grounded in a deep understanding of people’s and communities’ motivations, fears, hopes and barriers to healthy behaviors. It’s exciting to see this design process in action, and see the resulting SBC activities across a number of health areas including family planning, maternal and child health, COVID or sanitation, have resonance and impact in the communities we are serving.”
Jim MalsterChief of Party, Population Services International